Harsh Raj
Co-founder & CTO
Previously at Atlys, the Sequoia-backed AI-powered visa platform, and Dream11. Competitive programmer with deep systems intuition. Leads engineering and the technical architecture behind Stella.
34 articles by Harsh Raj
Engineering & Protocols
Google Universal Cart & Agentic Commerce: What Brands Must Know
11 minutes
Engineering & Protocols
Optimizing Website Content for AI Crawlers: A Practical Implementation Guide
5 minutes
Growth & GTM
What Is a Marketing Engineer Role?
9 minutes
AI Search & GEO
How AI Search Engines Decide Which Brands to Recommend
12 minutes
AI Models & Platforms
Claude Opus 4.7 Changes AI Visibility: What Brands Must Do
9 minutes
AI Models & Platforms
Claude Opus 4.7: #1 Knowledge Score Redefines AI Brand Visibility
5 minutes
Engineering & Protocols
The Complete LLMs.txt Guide: What It Is, Why It Matters, and How to Write One
8 minutes
Engineering & Protocols
MCP, UCP, ACP: What the New AI Commerce Protocols Mean for Marketers
8 minutes
AI Models & Platforms
Google AI Overviews vs ChatGPT vs Perplexity: Which AI Search Tool Wins in 2026
9 minutes
Visibility & Measurement
Agentic Search Optimization: The 46x Citation Variance Problem
9 minutes
Engineering & Protocols
Technical SEO for AI Search: Complete Implementation Guide
12 minutes
Visibility & Measurement
LLM Performance Tracking: A Complete Guide to Metrics and Implementation
12 minutes
AI Models & Platforms
Claude AI vs OpenAI for Marketing: Which Tool Delivers Better ROI in 2026
12 minutes
Engineering & Protocols
WebMCP Explained: The New Protocol Making Websites Ready for AI Agents
11 minutes
Engineering & Protocols
What Is Chrome WebMCP? The Browser Automation Feature You Need to Know
9 minutes
Engineering & Protocols
Understanding WebMCP: Google Chrome's AI Agent Communication Protocol
8 minutes
AI Models & Platforms
Claude Opus 4.6 vs Gemini 3: Which AI Wins for Marketing Teams
12 minutes
AI Models & Platforms
Claude Opus 4.6 vs Gemini 3 Pro: Real-World Performance Testing Results
9 minutes
AI Models & Platforms
Claude Opus 4.6 vs ChatGPT 5.2 for Marketing: Which AI Delivers Better Results
8 minutes
AI Models & Platforms
I Tested Claude Opus 4.6 vs ChatGPT 5.2 for Growth Teams in 12 Real Scenarios
12 minutes
AI Models & Platforms
Claude Opus 4.6 Available Now in GrowthOS
6 minutes
AI Models & Platforms
Claude Opus 4.6 for Growth Marketers: Implementation Playbook
10 minutes
AI Models & Platforms
Claude Opus 4.6 for Marketing Teams: Complete Implementation Guide
11 minutes
Engineering & Protocols
Universal Commerce Protocol: Technical Guide for Commerce Teams
13 minutes
Engineering & Protocols
Agentic Commerce 101: Everything You Need to Know
11 minutes
Engineering & Protocols
Building Universal Commerce Protocol: Complete Technical Guide
12 minutes
Engineering & Protocols
Universal Commerce Protocol: The Infrastructure Behind Agentic Shopping in 2026
12 minutes
Engineering & Protocols
Universal Commerce Protocol Explained: The New Infrastructure for AI Shopping in 2026
11 minutes
Engineering & Protocols
The Rules of Ecommerce Just Changed: Your Universal Commerce Protocol Guide
11 minutes
Engineering & Protocols
Google's Universal Commerce Protocol: What Retailers Need to Know in 2026
10 minutes
Engineering & Protocols
Universal Commerce Protocol (UCP) Explained: The Complete 2026 Guide
13 minutes
Engineering & Protocols
AI Search Integration: Implementation Guide for SaaS
16 minutes
AI Search & GEO
What Is Query Fan-Out? Definition, Impact, and Why It Matters
10 minutes
AI Search & GEO
What Is AI Search? Understanding Next-Generation Search Technology
12 minutes
Newsletter
SaaS organic growth, in your inbox
Field notes on BOFU content, AI search visibility, GEO, and growth assets that compound. No spam, unsubscribe anytime.
No spam. Unsubscribe anytime.