The company
Elara is an AI-native personal stylist. Consumers upload their wardrobe, get daily outfits built from what they own, virtually try on new pieces, and shop the gaps. For brands, Elara is a styling and try-on layer that sits on the product page: "Style it with" and "ask a stylist," to turn browsers into buyers. NYC-based, founded in 2025.
The challenge
Elara sells to two audiences with two different searches. Consumers look for "AI stylist app" or "virtual try-on." Brands look for "Shopify styling app" or "reduce return rates." Each needs its own pages, its own proof, its own answers, and an early-stage team cannot ship both tracks consistently while building the product.
What GrowthOS owned
One KPI: non-brand organic sessions across both the consumer and brand tracks.
One weekly loop, claims routed for approval.
What shipped
Category and comparison pages for the consumer side (AI stylist, virtual try-on, wardrobe app alternatives)
BOFU pages for the brand side built around the real pain: decision paralysis at the product page, returns, AOV
AI-search visibility so Elara is cited when people ask ChatGPT and Perplexity for an AI stylist or a Shopify styling tool
Proof and positioning content that separates Elara from "you might also like" recommendation engines
Results
+58% non-brand organic sessions in the first 12 weeks (analytics)
14 pages live across the consumer and brand tracks
Page 1 ranking for "AI stylist app" and "virtual try-on for Shopify"
Cited in ChatGPT answers for "AI personal stylist app"